In a tough economic environment, many marketing tactics can be worth considering. But perhaps the best option available to many small businesses is a simple, informational web site. Such a site means potential clients and customers know that you’re in business and will welcome their patronage.But a word or two of explanation… While the number of potential clients or customers visiting the typical small business web site may not impress Google, eBay or Amazon, many small business web sites do generate significant numbers of prospects compared to the other marketing tools available. Commonly, for example, small business web sites can attract anywhere from a few dozen to a few hundred new unique visitors on a daily basis. And that’s a lot!